Archive for September 2011
Google Webmaster Tools
September 26, 2011 | 
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Making the Most of Free Webmaster Services
There are a plethora of webmaster tools on the Internet to help webmasters in bettering their websites in a variety of ways; however, let’s face it, we are going to be mainly concerned with webmaster tools, tips and tricks that help us achieve optimal standings in the search engine results pages, or SERPs, specific to Google. Optimizing your site in general (valid code, page speed, image sizes, etc.) is smart practice and already gives your a head start optimizing for search engine results too. Optimizing your website for Google specific results in mind is pretty much aligned with the general best practices, but of course we want to make sure we go the extra steps suggested by Google, and the best place to ascertain what Google thinks of your website is to utilize the very tools that they provide. The free Google Webmaster Tools is not the end all of all of your efforts; however, being free it fits most any budget and it is a great starting point for learning the tips and tricks of the trade before moving onto a paid platform or service. Even if, maybe especially if, you are using a paid service for your website search engine optimization and online marketing campaign, the free Google Webmasters Tools is a great way to see the efficacy of your expended monies.
Google Webmaster Tools Overview
Don’t allow the extensive amount of data available in Google tools scare you off from using the service; it’s not as daunting or difficult as you may think. While there is a lot of data provided, there is also plenty of easy to understand definitions, instructions and support available. One of the key elements to using Google webmaster tools or most any other service is going to rely on your diet of p’s the same as most anything else – you will get out of it what you put in to it; taking the time to read and understand the tools and services will optimize your understanding and ability to use, deploy and exploit the data to your website’s benefit.
Google Webmaster Tools
How Does Google See My Website? Google provides you data on how they crawl, index and rank your website. Search Data Insight; analyze the data Google provides here to find out how and by what keyword terms people are finding your site in the search engine, how many are actually clicking onto your site and more. Who Links to My Website? Data provided by Google will show you when Google detects and catalogs who is linking to your website page(s). Instant Site Changes Notification. You can submit you sitemaps, feeds and mobile content information to Google via your webmasters tool account; best yet, you can see how many pages Google has indexed into its results. Malware Alerts. Google will notify you of any suspicious malicious software or code that may be on your site. HTML Suggestions. After Google has crawled your site, you can get html suggestions under the Diagnostics section of the webmaster tools; this is vital to ensure Google is not reading any of your titles, pages, etc. as duplicated.
Getting Started
If you have not done so already, sign up for your free Google webmasters tools account, add and verify your site, and begin the process of educating yourself and excelling your website. If your website and company need to hire out the website maintenance, Internet marketing or website SEO, you will have a better understanding of what you are getting for your money.
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Google Tools to Organize Your Workplace in Minutes
1. Google Docs is a great tool that can easily replace your Microsoft Office software. Once subscribed, you can start creating an unlimited number of documents, presentations, spreadsheets, and forms from your Google Docs account. You can also upload any kind of text files you can work on then. There is no need to send files via e-mail anymore because you can easily share them with your outsourcer via an easy-to-navigate Google Docs toolbar. Not to mention that you can work on your documents from any computer with a stable Internet connection because files are stored on secure Google servers and not on your computer.
2. Google translator toolkit is a free-to-use translation editor that may be very helpful for freelance translators. It has all the functionalities of a commercial CAT tool with all of the translation memories and glossaries features. Once the text is uploaded, you can choose whether you want to pre-fill the translation box with a translated text or with an original text. Computer translation and online Dictionary are available in the toolkit too.
3. Google sites tool enables you to create an unlimited number of professional looking websites with as many inner pages as you want. You can place your resume there or anything else you want and attach any kind of files that can be downloaded by all visitors. Visitors can also comment your articles and subscribe to site or page changes to keep up-to-date with your website. Easy-to-use WYSIWYG editor makes page creation and edition very simple and it does not require any coding skills.
4. Gmail is a known e-mail server by Google. I have tried dozens of free e-mail service providers but Gmail is something I have been looking for for years. I have easily linked all my e-mail accounts from other providers to my Gmail account to gather all my mail in one place. I have also installed GTalk to know immediately when a new mail is received. Chat online, search your mail, create tasks and events, filter messages and this is not even a half of what you can do from your Gmail account. However, it may be very slow if you use a dial-up connection.
5. Google Notebook is a simple but powerful online notebook. With this tool you can create notes, manage your Google bookmarks, share your notebooks and…. this seems to be it. But what else do you need from a notebook?
6. Google Calendar is an online calendar where you can create events, add tasks and quick notes, print it all, send and accept invitations, and much more. You can also set up the calendar look, work offline and online, and try any of the labs features such as Google Docs attaching, world clocks, etc.
7. The last one in our list is Google Reader. Most of freelancers are registered at more than one websites providing job opportunities. However, some of the websites are either missing a jobs-by-email feature, or provide it on a paid basis. Google Reader enables you to add numerous RSS feeds to your Google reader account to read daily website updates in one place. You can also read updates of the blogs and websites that use Google Friend Connect. Feeds can also be shared, stared, and noted.
3 Benefits of Web Analytics
Web analytics is the process of measuring site statistics and analyzing traffic behavior. Here are there of the main benefits of web analytics.
It is typical for any business to do some data analysis. Data analysis is used to determine sales, profit, loss rate, and market interest. However, in terms of establishing a strong e-presence for your website, there is one tool that you could used in order to collect necessary data that you would need to promote your site.
Web analytics has been gaining steady popularity among websites, blogs and portals. It is used to analyze market trends and to identify website users or visitors. It is also used to determine the behavior of website users. It is a great tool to determine your latest website trends and your visitors’ or users’ preferences in terms of site features. Here are the benefits of web analytics.
Number 1: It helps monitor your visitors and users
With web analytics, you would know how long your visitor stayed in your website, who they are and where they came from. You will be able to know their clickstreams, the keywords they used, and how they came to be in your website (referrer pages, search engines, etc). You would be able to determine how many times a user or a visitor returned to your website and which pages were given preference.
In fact, a web analytics tool would tell you your website usage down to the last specifics. It would tell you about your visitor’s nationality and language. It can even pinpoint the city of origin. Of course, it will tell you the IP addresses and the host used for access. Further analysis would reveal if your visitors were there to actually check out your site or if they were mere strays. Most certainly, you will know how many visitors you get daily.
Number 2: It can help you optimize your website
Once you have carefully studied the actions of your visitors or web users, you would be able to act accordingly in order to optimize your website. You would also have an idea about the things that need changing and the aspects of your website that may appeal more to your market. You would know which pages are most viewed and which are basically ignored. You would be able to adjust certain aspects of your website that need improvement or adjustments. You could then fix any technical problems; or you could also improve, streamline or reshape site navigation to better assist your site users or visitors.
Number 3: It can help you formulate a sales and e-marketing plan
Web analytics will be able to assist you in preparing for an e-marketing plan and course of action. This will be more effective because your plan would be based on actual facts and not mere probabilities. You would be able to really know what your market wants. By tracking the items which were highly viewed, you would learn which products received the highest response. You would also be able to enhance other programs that you have already employed like pay-per-click or PPC advertising. You would be able to get more clients, as well as monitor and keep your clients interested.