Archive for November 2011
Create a 468×60 Banner – Free Webmaster Tool to Promote Your Website
November 26, 2011 | 
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So you want to join a banner exchange programme, but don’t have a banner for your website? Before you pay an expensive graphic designer, or invest in some fancy software, take a look at this genuine free tool to create your own banner for free. Those of you who have read my previous articles should know that when I say “free”, I DON’T mean “free for 30 days” or “free to try on your computer, but you must purchase a license to publish on the internet”. That won’t do at all. I take great pleasure in discovering a genuine free tool for webmasters – especially those just starting out who don’t have money to invest in paying someone else to design banners or optimise a website for them.
To try out this free webmaster tool, go to the TopSiteGuide website and follow these simple steps to create a professional looking banner for free!
1. Click on “Choose/Create a Base.
2. Click on “Choose Image” – I didn’t count them, but I think there are around 200 different graphics to choose from, so you are sure to find something suitable to represent your own website. You also have the option to upload a graphic image from your own computer if you prefer.
3. You then select which size of banner you wish to create – 468×60 being the most common one and the only size accepted by many webmasters:
468×60 234×60 150×56 88×31 4. You may then select the font, size and colour for the text you wish to add to the banner. 5. Then, just type in the text you wish to display, and click “Prepare Banner”. Hey presto, your new banner is made in 1 second! 6. You can continue trying different graphics and altering the text until you are happy with the result. Then right click the banner and save it to your computer.
What could be simpler or faster? The most time taken is browsing through the graphics and selecting your choice of banner design. There doesn’t seem to be any limit to the number of banners you can create, so go ahead and have fun creating your website banner for free now:
http://www.websitesfreeway.co.uk/create-banner468x60.htm
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The Duties of a Webmaster
There are many duties that go along with being a webmaster. The primary one is to manage and maintain a website or a group of websites for the public. These two jobs include: administrating the website; making sure all the web servers, hardware, and software are working properly; designing and developing the website; and marketing the website. Also, in the case of community websites, where users can join and post comments and communicate with one another, the webmaster holds the right to oversee community member activities, to delete or edit or manipulate comments or content posted by users, and to exclude or allow any members of whom he approves.
Webmasters who work with an online business also have the responsibility of promoting their websites. In the highly competitive world of Internet marketing, free webmaster tools are essential for those who wish to succeed. There are many types of webmaster tools, including those for promotion, free website analysis tools, design, website traffic and many more.
You can think of the webmaster as being like a business owner whose service is to provide easy accessibility for users, an appealing or aesthetic website experience, clear and direct information about the website(s) and the services provided there, and a direct line of communication between the webmaster and users. Like most business owners, the webmaster is the person or persons responsible for maintaining and administrating a website or websites.
Internet marketing is also at the center of a webmasters responsibility, with so much competition on the web this is no easy task. This is another reason that many marketers on the Internet use and value free tools that aid them in the massive job of website promotion.
Another important part of a webmasters duties is the legal protection of websites. Making sure to have proper privacy policies, terms and disclaimers is essential to protect the website owner and visitors from legal issues that may arise.
Sometimes the webmaster employs others to do these tasks. For this reason, many websites will have different administrators whose purpose is to perform specific tasks, whether it be moderating user comments or designing the website(s). In these cases, the webmaster is responsible for opening up lines of communication with these administrators.
Using Google AdSense For Extra Income!
I have been using the Google AdSense Program to generate extra income online for some time now. I have gained a lot of experience from using the program. I feel it’s become necessary to share the pros and cons of the program with those that may be considering using it in this article. But first, I need to explain a bit what the program is.
What is Google AdSense?
Google AdSense is an affiliate marketing program. In Google AdSense, Google acts as the intermediary between the affiliates and the merchants. The merchant, or the advertiser, would simply sign up with Google and provide the latter with text ads pertaining to their products. These ads, which is actually a link to the advertiser’s website, would then appear on Google searches as well as on the websites owned by the affiliates, or by those webmasters who have signed up with the Google AdSense program.
In Google AdSense, all the webmaster has to do is place a code on his website and Google takes care of the rest. The ads that Google would place on your site would generally be relevant to the content of your site. This would be advantageous both for you and for the advertiser, as the visitors of your site would more or less be actually interested with the products being advertised.
The Google AdSense program compensates the affiliate in a pay-per-click basis. The advertisers would pay Google a certain amount each time their ad on your site is clicked and Google would then forward this amount to you through checks, although only after Google have deducted their share of the amount. Google AdSense checks are usually delivered monthly if you earning reaches $100.00. Also, the Google AdSense program provides webmasters with a tracking tool that allows them to monitor the earnings they actually get from a certain ad.
Now that you understand what Google AdSense is, here are the pros:
1. They are great for webmasters creating content websites. It used to be these webmasters worried about how to cover the expenses of running their websites. With Google AdSense, these worries became a thing of the past. All they have to do now is write their content and add AdSense to it and make money.
2. Google AdSense makes the internet better for the users. Webmasters can now concentrate on publishing quality content. Quality content makes the internet better for the users.
3. Once a webmaster creates quality content, it can generate income for years to come. All the webmaster has to do is update the content from time to time and the income will keep coming in.
4. If a webmaster has the time, the webmaster can publish multiple websites. You can use one Google AdSense account on multiple websites. You don’t have to go through the hassle of applying for another account with Google.
Below are the cons of the Google AdSense program:
1. The AdSense account can be closed by Google at any time. There are horror stories of webmasters waking up and seeing their account closed. They all of a sudden lose their source of income.
Usually, one of the reasons that makes Google close an account is click fraud. The problem is that the click fraud my not be committed by the webmaster.
2. The Google AdSense program does not provide residual income. So, you can’t continue to reap the reward of your hard work over and over as you do with residual income programs.
3. Most content websites depend on search engines for traffic. When the search engines shuffle their ranking algorithms, the traffic may drop. This drop will result in less traffic and income.
4. Creating content can be hard work. You’ll need to keep adding content to keep your website interesting. Without this, you visitors may dry up, which will decrease your income.
There you have it! You now know the pros and cons of the Google AdSense program. It’s up to you to decide if you want to use it to earn extra income.