webmaster google
Hidden Ways to Get Into Google
December 19, 2011 | 
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Everyone is concerned about their Google rankings. An algorithm change or an update can leave many a webmaster in tears.
However, I often like to sneak in through the back door. So I’m going to reveal to you some of my Google secrets. After you look closely, you will find that there is much more to Google than meets the eye and I want you to take advantage of every resource. So, let’s look behind the scenes into Google’s lab.
Google Base
Google Base was launched in November of 2005. Google base describes itself as “a place where you can add all types of information that we’ll host and make searchable online”. Now, if that isn’t a webmaster’s dream, I don’t know what is.
Your item could be almost anything: your products, research papers, articles, or press releases. You can describe all of your items so that you can zone in on your targeted visitor. In addition, your items may also get included in the main Google search index, Froogle, and Google Local.
Anyone with a Google account can use this service, so why not give it a try. Google base is the perfect way to get an additional audience for your content.
To find out more about Google Base, visit http://base.google.com/base/about.html
Google Local
Getting your products into Google local can put your items in front of some serious buyers. People often go to Google Local looking for a specific item or service in a particular geographic area. So, if you own a small business, Google Local is the perfect opportunity to increase your reach without spending lots of advertising dollars.
Froogle
Froogle offers searchers a directory of products by category, a searchable index of online products, and the ability to narrow searches by price range. By putting your products into Froogle, you can get some very targeted, qualified traffic to your website.
So, how do you get into Froogle? Well, Google has already been actively searching the web for online product catalogs. For many online merchants, there’s a good chance that Froogle already has some of your products listed.
However, one of the best ways to get into the Froogle directory is by providing them with a data feed that lists your products, descriptions, pricing, and URLs. This allows you to fully optimize your listings.
To get the most out of Froogle, you’ll want to make your product description clear and enticing. Create titles that not only have targeted keywords, but also encourage the visitor to click-through to your site.
Once they are at your site, it is important to upsell and cross-sell. Otherwise you will be throwing potential profits down the drain. Make the most out of every Froogle referral.
When someone does decide to make a purchase from you, be sure to capture their name and email address. This way you can develop a relationship with them and offer them related products in the future.
Now, onto a facet of Google that you certainly won’t want to miss out on.
Google Blog Search
This is one of the best ways to get some additional listings in Google. If you have a website, why not start a blog. By starting a blog, you can be indexed on a number of blog searches, including Google Blog search. This area of marketing is largely untapped, so it is the perfect time to get your particular niche grounded in these specialty search engines.
To get your blog listed you simply need to ping an updating service such as weblogs.com. It’s as simple as that. If you are using WordPress, you can set it up to where your blog pings the major services every time you make a post.
You can have multiple listings in the Google Blog Search because they list specific posts as well as entire blogs.
Google Video
Google Video allows you to have your very own tv show on one of the largest search engines on the internet. This is a form of multimedia that is certainly gaining popularity online. Right now it is in a growth stage and it’s one of the perfect times to get in and be one of the first one’s in your particular market. Videos are also a great selling point if you have a product that can be demonstrated. With Google video, you can now have your very own infomercial indexed in the search engines. Of course, you’ll want to provide some great content too. To check out this new technology, go to http://video.google.com
Google News
Want to get your article and even your picture into Google News? Well, it’s really not that hard. The first step is to go to http://www.americanchronicle.com, Scroll down to the very bottom of the page and click on the link that says “submit work”. From there you can sign up to be a contributor.
If accepted as a contributor, you will then be able to submit articles along with a picture. Many of their articles are syndicated on Google News and will be available to the millions of searchers who go to Google News each and every day.
If you are looking to get your press release into Google News, all you have to do is submit your press release to PrLeap.com. As you can see, there’s certainly no need to pay money to get into Google News.
Now that you know about the many faces of Google, you will be able to use many of these hidden tactics to your advantage. You see, there are so many people who just don’t put in the extra effort required get exceptional results.
This puts you at a great advantage over at least 70% of webmasters online today.
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Using Google AdSense For Extra Income!
I have been using the Google AdSense Program to generate extra income online for some time now. I have gained a lot of experience from using the program. I feel it’s become necessary to share the pros and cons of the program with those that may be considering using it in this article. But first, I need to explain a bit what the program is.
What is Google AdSense?
Google AdSense is an affiliate marketing program. In Google AdSense, Google acts as the intermediary between the affiliates and the merchants. The merchant, or the advertiser, would simply sign up with Google and provide the latter with text ads pertaining to their products. These ads, which is actually a link to the advertiser’s website, would then appear on Google searches as well as on the websites owned by the affiliates, or by those webmasters who have signed up with the Google AdSense program.
In Google AdSense, all the webmaster has to do is place a code on his website and Google takes care of the rest. The ads that Google would place on your site would generally be relevant to the content of your site. This would be advantageous both for you and for the advertiser, as the visitors of your site would more or less be actually interested with the products being advertised.
The Google AdSense program compensates the affiliate in a pay-per-click basis. The advertisers would pay Google a certain amount each time their ad on your site is clicked and Google would then forward this amount to you through checks, although only after Google have deducted their share of the amount. Google AdSense checks are usually delivered monthly if you earning reaches $100.00. Also, the Google AdSense program provides webmasters with a tracking tool that allows them to monitor the earnings they actually get from a certain ad.
Now that you understand what Google AdSense is, here are the pros:
1. They are great for webmasters creating content websites. It used to be these webmasters worried about how to cover the expenses of running their websites. With Google AdSense, these worries became a thing of the past. All they have to do now is write their content and add AdSense to it and make money.
2. Google AdSense makes the internet better for the users. Webmasters can now concentrate on publishing quality content. Quality content makes the internet better for the users.
3. Once a webmaster creates quality content, it can generate income for years to come. All the webmaster has to do is update the content from time to time and the income will keep coming in.
4. If a webmaster has the time, the webmaster can publish multiple websites. You can use one Google AdSense account on multiple websites. You don’t have to go through the hassle of applying for another account with Google.
Below are the cons of the Google AdSense program:
1. The AdSense account can be closed by Google at any time. There are horror stories of webmasters waking up and seeing their account closed. They all of a sudden lose their source of income.
Usually, one of the reasons that makes Google close an account is click fraud. The problem is that the click fraud my not be committed by the webmaster.
2. The Google AdSense program does not provide residual income. So, you can’t continue to reap the reward of your hard work over and over as you do with residual income programs.
3. Most content websites depend on search engines for traffic. When the search engines shuffle their ranking algorithms, the traffic may drop. This drop will result in less traffic and income.
4. Creating content can be hard work. You’ll need to keep adding content to keep your website interesting. Without this, you visitors may dry up, which will decrease your income.
There you have it! You now know the pros and cons of the Google AdSense program. It’s up to you to decide if you want to use it to earn extra income.